Design-Leuchte, Tato Italia

Tato Italia's motto? Do things well. Knowledge comes from practice. Doing things well expresses a way of being, an attitude.
"It's deliberately and discreetly designing a personal idea of what freedom is, a personal idea of novelty, of something you're not looking for, because you live with it every day," Tato Italia.

Tato's concept translates into a new economic and cultural scenario. Their design is part of a tradition that looks to the manual future, to the knowledge of gestures and materials, to craftsmanship. They believe that these are the very elements for which Italy is internationally renowned. Indeed, the handcrafting of materials and shapes enables objects to retain their value over time.

The company places great importance on the people around them. Whether they are designers, architects or intellectuals, they are all alike, but also very different.

Tato Italia likes to extract from history objects that are produced today, but belong just as much to the past. The company's aim is to propose a new model that is both structured and poetic, where visual research is combined with industrial experimentation, the philology of new and old materials and techniques, and the discovery of new production geographies. So it's not just a question of good design, but also of a more complex vision of the world, of things and of life.