Jonas Hoejgaard
- Nationality
- Denmark
- Occupation
- Designer, Architect, Contractor
Jonas Hoejgaard is an entrepreneur specializing in projects whose physical production is part of a story-based universe.
With a degree in architecture, he developed a strong passion for photography and business development. Thus, capping architecture with key elements of photography, he founded Nordic Tales at only 20 years old.
Founding his first company at 20, his second at 22 and his third at 24, the young prodigy is now working on JHA, his fourth initiative.
His passion was born from the idea of expanding the meaning of architecture. According to him: "From another perspective, architecture is the programming language of buildings. I believe that the programming of a company is subject to the same archetypal rules and just like buildings, companies depend on maintenance in terms of innovation. I believe that bringing together outside partners and bypassing the inevitable bureaucratic nature of a large corporation is essential to staying in business."
