Design accessories, from Humble

Dutch home Humble was launched in 2019 by Gert, Tom, Lenny and Douwe, collectively known as APE Amsterdam. Four Dutch industrial design engineers who have been working together since 2005. They met while students at Delft University of Technology, where they specialized in integrated product design - including 3D modeling, product development, production techniques, prototyping and design solutions. Since then, they have been developing products in collaboration with brands they love.

The creation of the Humble brand began with an observation. A few years ago, a Dutch entrepreneur named Jorren was working as a lighting agent in Thailand. He loved lamps, but hated wires. Seeing an opportunity to get rid of them, Jorren wanted to launch a brand of cordless lamps, but he didn't know what they should look like.

Back in his native Netherlands, he teamed up with four designer friends for a little brainstorming. As they pondered his idea, they came back to the original cordless lamp: the candle.

But as simple and classic as the candle is, they wondered why there wasn't a more modern alternative. What if there was a cleaner, safer, longer-lasting substitute that still created that candle-like ambience? That's how the team came up with the Humble One: the first low-energy, battery-powered lamp with a bulb that glows like the old incandescent bulb and creates the same atmosphere as a candle. "Humble" was thus born, in reference to this first small, user-friendly model.