Bitplay is a Taiwanese design brand that combines innovative ideas with the dreams and fantasies of our childhood to create products that are, quite simply, fun and inspiring.

Bitplay seeks to recapture the idyllic days of youth, because we all tend to forget the simplicity of having fun and the sense of satisfaction that children experience. Adult life can often seem monotonous and routine, which is why Bitplay works to create objects that stand out from the ordinary.

Bitplay understands that what people really want is actually very simple—to have fun and be inspired. Bitplay combines imagination, fun, and surprise. It’s all about blending creative ideas with innovative technology!… Just like with the Bang! lamp.