OI SOI OI: New Nordic design with an Asian twist. Danish design, handcrafted in Vietnam. Founded in 2007 in Copenhagen by Britt Goodall and Christina Thorbøll, this company seeks to combine the best of both worlds: the simple, minimalist Scandinavian style and the colorful, exotic style of Asia. OI SOI OI offers a unique, eclectic, and personal style.

OI SOI OI is a Danish company that designs and manufactures lighting fixtures and interior decor. While the designs are Danish, the products are handcrafted in small workshops in Vietnam. All of this is rooted in proud traditions of craftsmanship.

Britt has lived in Hanoi, Vietnam, for over 20 years. With an office in Hanoi, we ensure consistently high-quality production carried out in a fair and responsible manner. The cornerstone of the OI SOI OI concept is respect for the people we work with: suppliers, customers, and colleagues.