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Studio APE

Birthdate
2019
Nationality
Netherlands
Occupation
Designer

APE Studio is integrated with the Humble brand.

The Dutch house Humble was launched in 2019 by Gert, Tom, Lenny and Douwe collectively known as APE Amsterdam. Four Dutch industrial design engineers who have been working together since 2005. They met while students at Delft University of Technology, where they each specialized in integrated product design - including 3D modeling, product development, production techniques, prototyping and design solutions. Since then, they have been developing products in collaboration with brands they love.

The creation of the Humble brand started from an observation. A few years ago, a Dutch entrepreneur named Jorren was working as a lighting agent in Thailand. He loved lamps but hated electrical wires. Seeing an opportunity to get rid of them, Jorren wanted to start a brand of wireless lamps, but didn't know what they should look like.
Back in his native Netherlands, he teamed up with four designer friends for a little brainstorming. As they pondered his idea, they came back to the original cordless lamp: the candle.
But as simple and classic as the candle is, they wondered why there wasn't a more modern alternative. What if there was a cleaner, safer, and more sustainable substitute that still created that candle-like ambiance?
That's how the team came up with the Humble One: the first battery-powered, low-energy lamp with a bulb that glows like the old incandescent bulb and creates the same atmosphere as the candle. "Humble" was born, in reference to this first small and user-friendly model.

mini-2 mini-1
Humble continues to search for new emerging technologies, new concepts, new ideas!