AYTM

AYTM has its roots in Denmark's second largest city, in the port of Aarhus. The couple Per and Kathrine Gran Hartvigsen are the founders of the brand.

After spending a few years in Bangladesh, the couple returned to Denmark with a burning dream to design and import quality home accessories.
Indeed, the goal of the AYTM brand is to reinvent and challenge design traditions and give a new perspective to home fashion. Scandinavian in style, the brand's lighting fixtures reflect the simplistic shapes and structures of Scandinavian interior classics, but stand out for their bold colors and international inspiration. AYTM's goal is to create a collection suitable for retail and to add something new to Danish design.

In 2004, the couple decided to establish Gran Living, which offers a wide range of private label design products to mid to high-end retail chains in Northern Europe.

In 2015, the passionate designers created their own interior design brand: AYTM. The name is a play on the word for item in English. It is pronounced exactly as such. The logo is a simple and visual fusion of the letters A-Y-T-M.

The design process of the fixtures is influenced by their burning passion for travel and exploring new worlds. Mood boards, color charts and creative minds are at the heart of the teamwork. The different backgrounds of their design team combine to create the AYTM brand entity.