Since 2000, Jacob Rudbeck has been a graduate of the Royal Danish Academy of Fine Arts, a school of architecture. He then decided to found his own studio with designer Andreas Lund.
For him, design is an industrial craft where the interaction of function and form blends perfectly into harmony.
"We want to pass on the tradition of Scandinavian design and create the everyday objects of tomorrow, which have a strong personality, without being omnipresent." he said.