Tato Italia
- Country
- Italy
The watchword of the house Tato Italia ? Doing things properly. It is from practice that knowledge flows. Doing things right allows you to express a way of being, an attitude.
"It means to purposely design in an understated way a personal idea of what freedom is, a personal idea of new, of something you don’t look for, because you live with it every day", Tato Italia.
Tato's concept translates into a new economic and cultural scenario. Their design is part of a tradition turned towards the manual future, the knowledge of gestures and materials, craftsmanship. According to them, all these elements are what make Italy's international reputation. Indeed, the manual work of matter and shapes would allow objects to retain their value over time.
The company is of vital importance to the people around them. Whether it is for designers, architects or intellectuals, these are similar but also very different.
Tato Italia likes to extract from history, the objects produced today but which belong just as well to the past. The company's objective is to propose a new model that is both structured and poetic. Where visual research is in harmony with industrial experimentation, the philology of new and old materials and techniques as well as the discovery of new production geographies. Thus, it is not only a question of good design but also of a more complex vision of the world, of things and of life.
